College Search Process for Student-Athletes – Contacting College Coaches

Kim Penney • April 3, 2019

Written by: Kim Penney and Danielle Dunn, One-on-One College Consulting

College athletic recruiting for both scholarship and non-scholarship student-athletes naturally accelerates the college search process. Starting this process early is necessary so student-athletes have ample opportunities to market themselves to college coaches in order to gain exposure and receive critical feedback on their potential level of college play.

Student-athletes first need to target a list of colleges that fit them academically and socially, and then overlay the athletic fit. By approaching the process in this order, student-athletes are more in control and are “covering” themselves in case they get injured or if the coach who is recruiting them decides to leave. It is important that student-athletes reach out directly to college coaches themselves.

A sample target email to a college coach should include:

  1. In Subject Line: Student-Athlete Name, Year, Position, High School, Town and State
  2. Athletic Information: Short introductory paragraph listing physical statistics (height, weight, dominant hand/foot) and high school and/or club team name(s). Include most important high school and/or club individual accolades (i.e. Boston Globe All-Scholastic, League All-Star, etc.) and team accomplishments (i.e. State/League Champions, National Tournament ranking, etc.)
  3. Academic Information: List such things as: GPA, test scores, class rank and desired major(s) of interest at each college. 
    • Tip: Coaches like to know that student-athletes have already done their research on academic/social fit for their respective school.
  4. Link to Schedule: Provide high school and/or club season schedule and indicate which games are most competitive for coaches to attend.
    • Tip: Make it easy to be identified by college coaches - list team name, uniform colors and jersey number. Include court/field location and game times.
  5. List of Tournaments/Showcases: Include schedule of upcoming tournaments/showcases (i.e. Bay State Games)
  6. Link to Video: Provide link to video (i.e. can include highlights, skills and game footage)
    • Tip: Videos help college coaches determine whether or not a student-athlete is a recruit they wish to see play in a live game setting
  7. Questions to ask a college coach at end of email: Can you please let me know if you are interested in me as a potential recruit for your program? Are there any camps you run or work at that you believe would be beneficial for me to attend?
  8. End of Email: Thank the coach in advance and express interest in hearing back from him/her soon. Be sure to list complete contact information at end, including:
    • Address; Cell Phone; Email
Next BSG Blog Topic (Week of April 8, 2019) – Importance of Creating an Athletic Profile
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